Gary Adkisson: A new focus on western North Dakota

Gary Adkisson: A new focus on western North Dakota

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With the opportunity presented to us by The Dickinson Press and Advertizer to be their new printing and production partner, we took a fresh look at the greater Dickinson area and reimagined how we might best serve the needs of the western North Dakota region.

We realized that with The Dickinson Press frequency change, we needed to increase our daily reach into the market. The simplest fix was to begin a significant print and digital advertising campaign to ask area residents to subscribe, either in print or in digital format, to The Bismarck Tribune.

That campaign has begun and will intensify in coming weeks. In tandem with that decision, we decided to reestablish daily retail sales locations for the Tribune. These locations will come online at the beginning of March.

It is one thing to offer print or digital newspaper delivery to a market, but it is quite another to begin coverage of a market. Our editor, Amy Dalrymple, is working on a plan to do just that. We will offer details as we approach March 4.

Once we determined that the Tribune would have an expanded role in Dickinson, with both readers and advertisers, the next piece was easy. Our greatest priority was to have Irene Schafer represent the Tribune as our sales leader. Irene has been a part of the Dickinson community for 37 years in her role at the Pennysaver. She has enthusiastically agreed to represent the Tribune and Finder and to continue selling and producing other print and digital products such as the City Guide and Home Show tab.

With Irene taking on the expanded duties related to the Tribune, Finder and special publications, it was apparent that we would not be able to continue the Pennysaver operation. For that reason, we have announced today that the final edition of the Pennysaver will be Feb. 27.

Realizing we cannot be all things to all people, we have chosen to pair our best people with the products that have the best chance to serve both the readers and advertisers in the Dickinson market, and we are convinced that is The Bismarck Tribune and The Finder.

The same is unfortunately true of our printing and production facility. An impressive lineup of western North Dakota and eastern Montana publications have chosen The Dickinson Press to fulfill their printing and production needs over the years. Many of them contacted us to see if we have the capacity to add them to our list of printing customers.

We are sad to say that with our current printing obligations, and the added volume of The Dickinson Press and Advertizer, we are unable to take on all those print jobs. We continue to work to accommodate a few of them.

We are excited about the new opportunities but saddened that in order for new opportunities to flourish, other things must come to an end, and one of those is the Pennysaver.

Gary Adkisson is publisher of The Bismarck Tribune.

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