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North Dakota Tourism is joining an effort to rebrand a five-state region, including Idaho, Montana, South Dakota and Wyoming, as The Great American West as part of an international marketing strategy.

“We are excited for the new branding and name change from The Real America to The Great American West,” said Sheri Grossman, Bismarck-Mandan Convention and Visitors Bureau CEO. “They strive to increase international visitation which fuels local economies like Bismarck-Mandan. It also creates new opportunities to showcase our Native American culture, outdoor experiences, booming downtowns and historic sites along our beautiful Missouri River.” 

The effort, launched Monday, will be used to strategically market North Dakota to tour operators, consumers and media.

“The Great American West brand captures the essence of this five-state destination,” North Dakota Tourism Director Sara Otte Coleman said. “This new brand will allow us to stand out in a very competitive international marketplace and showcase the stories of the diverse experiences that inspire travel in our region.”

Formed as a multistate international promotional cooperative in the early 1990s, the region has been marketing collectively for more than 27 years in seven key markets, including the United Kingdom, Germany, Australia, France, Italy, Benelux and Nordics.

“Fargo is happy to be one of the gateways to The Great American West,”  Charley Johnson, president of Fargo-Moorhead CVB, said. “We know the new brand will strengthen the region’s overall appeal to international travelers who are searching for authentic adventure and cultural experiences, The Great American West is a wonderful complement to our North of Normal approach to hospitality.”

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